Obsidian Hospitality leverages comprehensive expertise in hospitality management and investment to deliver seamless, end-to-end solutions. By combining market intelligence, scale, technology, and innovation, we create powerful synergies that maximize value for owners, partners, and stakeholders alike.
Holistic
Hospitality Solutions
Management
Obsidian Hospitality is recognized as a leader across diverse markets and asset types. Each portfolio segment functions as a focused business unit supported by dedicated teams. With real-time operating insights and market trend analysis, we consistently deliver RevPAR outperformance. Our growing U.S. portfolio reflects our innovative approach and operational strength.
Obsidian Select Portfolio
Our specialized division manages and develops select-service, limited-service, and extended-stay hotels. With a hands-on leadership model, advanced technology, and data-driven strategies, Obsidian Select delivers exceptional operational results and maximized digital returns.
Brand Experience & Creative Strategy
Our in-house brand strategy team designs fully integrated hospitality concepts that drive awareness, optimize guest experience, and increase profitability. Partnering with renowned architects, designers, and F&B experts, we craft innovative concepts that seamlessly connect branding, design, and programming.
Design & Build Studio
Obsidian’s Design & Construction Studio unites seasoned leaders to create and execute unique design and construction strategies across multiple product types and service platforms. From concept to completion, we deliver inspiring and functional spaces.
Sales & Demand Optimization
We leverage proprietary technology to forecast market demand, analyze travel trends, and drive bookings. Supported by a powerful sales platform, we maximize conversion rates and market share above industry standards.
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Premier Market Presence: Strong relationships with leading travel partners ensure premium placement and increased share in group and leisure segments.
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Next-Gen Booking Engine: Our custom booking solutions outperform industry benchmarks, generating measurable returns.
Operational Excellence
Our diverse portfolio and centralized purchasing power provide unmatched operating leverage. Through continuous benchmarking and proprietary best practices, Obsidian enhances profitability and creates sustainable value compared to competitors.
Asset Growth & Financial Strategy
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Capital Strategy & Transactions
Financing & Capitalization
Sale Preparation
Creative Financial Structuring
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Renewal & Revitalization
PIP Negotiation
ROI Analyses
Technical Services & Development
Construction Oversight
Renovation Planning
Development Management
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Planning & Development Advisory
Site Selection
Feasibility Studies
Construction Financing & Capital Raising
FF&E Procurement
Concept Design
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Launch & Operational Readiness
Staffing & Training
OS&E Procurement
Revenue Management
Operational Setup
F&B & Brand Partnerships
Marketing Playbooks
Branding & Programming
Receivership & Distressed Asset Solutions
Through our affiliates, Obsidian works closely with lenders nationwide in the loan resolution process, often acting as Receiver. With deep experience managing over 200 financially distressed assets—including urban hotels, resorts, luxury properties, and select-service hotels—we provide institutional expertise, operational efficiencies, and proven turnaround strategies.
Development
Obsidian’s project specialists bring more than a decade of expertise in hospitality growth and are highly regarded across the field.
Our background extends to enhancing the worth of urban mixed-use properties through strategic acquisitions, repositioning initiatives, and monetization strategies in top-performing markets. We consistently deliver optimal results in space utilization and architectural planning for our portfolio of hotels.
$700M
Successfully directed over $700 million in construction and upgrade initiatives.
$950M
Currently managing or preparing capital initiatives valued at over $950 million.
Investment Management
Obsidian stands at the forefront of identifying, evaluating, and executing distinctive hospitality investment opportunities across diverse markets.
With a proven reputation as a reliable partner, we have successfully collaborated with leading REITs, private equity groups, institutional capital sources, and individual investors. Our disciplined approach consistently delivers superior risk-adjusted performance, supported by more than $700M in completed real estate transactions.
Our Investment Strengths:
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Extensive expertise in deal sourcing and financial analysis
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Long-term partnerships with top-tier global investment entities
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Strong focus on maximizing value creation for stakeholders
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Proven success across acquisitions, dispositions, and capital structuring
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Demonstrated ability to navigate evolving market cycles with resilience
Technology Ventures
Obsidian Technology Ventures operates as an innovative investment platform, fueling growth and transformation within the travel and hospitality ecosystem. By targeting emerging technologies and scalable solutions, the firm accelerates the future of guest experiences and operational efficiency.
Our portfolio spans diverse areas within the sector, focusing on forward-looking ventures that redefine how hospitality connects with people and businesses.
Key Areas of Focus:
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Revenue Optimization & Distribution Tools – platforms enhancing pricing strategies and booking reach.
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B2B Marketplaces & Digital Commerce – solutions enabling seamless trade and partnerships within hospitality.
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Data Analytics & Business Intelligence – systems that unlock insights to drive smarter decision-making.
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Alternative Lodging Models – including short-term rentals and nontraditional accommodations.
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Travel Financing Solutions – consumer-friendly payment options for airlines, cruises, resorts, and tour operators.
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Restaurant & Food Tech – innovations to streamline dining operations and elevate guest experiences.
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Loyalty & Marketing Platforms – technologies designed to strengthen brand connection and repeat visitation.